Privacy Policy

Effective Date: January 6, 2026
Last Updated: January 6, 2026

Wilson Dental Associates ("we," "us," or "our") respects your privacy and is committed to protecting personal information collected through our website. This Website Privacy Policy describes how we collect, use, disclose, and protect information when you visit or interact with our website (the "Site").

This policy applies only to information collected through the Site and does not apply to information collected offline, through patient treatment, or through other methods.

1. Scope and Important Healthcare Privacy Notice (HIPAA)

Wilson Dental Associates is a healthcare provider. Patient information created or received by the practice in the course of providing dental care may be protected under the Health Insurance Portability and Accountability Act (HIPAA) and other applicable laws.

This Website Privacy Policy is separate from our Notice of Privacy Practices for patient records. If you are a patient and want information about how protected health information is used and disclosed, please request our Notice of Privacy Practices from the office or during your visit.

Important: Submitting information through a website form, email, text message, or chat feature may not be considered a secure method of communication, and you should not submit sensitive medical or financial information through the Site unless expressly instructed to do so through a secure portal.

2. Information We Collect

We may collect the following categories of information through the Site:

A. Information You Provide Voluntarily

• Name, phone number, email address
• Appointment request details
• Messages submitted via contact forms or chat tools
• General demographic information you choose to provide

B. Information Collected Automatically

When you visit the Site, certain data may be collected automatically, including:

• IP address
• Device type, browser type, operating system
• Pages viewed and time spent on pages
• Approximate location (e.g., city/state) inferred from IP address
• Referring URLs and clickstream data

This information is commonly collected through cookies, tags, pixels, and analytics tools.

3. How We Use Information

We may use information collected through the Site to:

• Respond to inquiries and appointment requests
• Provide customer support and communicate with you
• Improve Site functionality, performance, and user experience
• Analyze traffic and engagement trends
• Maintain security, prevent fraud, and monitor for abuse
• Comply with legal and regulatory obligations

We do not sell your personal information in exchange for money. If our practices change, we will update this policy.

4. Cookies, Analytics, and Advertising Technologies

We may use analytics and performance tools (such as Google Analytics or similar services) to understand how visitors use the Site and to improve marketing and website performance. These services may set cookies or collect data such as your IP address and browsing behavior.

Depending on configuration, some analytics and advertising features may use cookies and identifiers to measure performance or display relevant advertising.

5. Sharing of Information

We may share information in the following circumstances:

A. Service Providers

We may share information with third-party service providers that support the Site and our operations, such as:

• Website hosting and infrastructure providers
• Analytics providers
• Customer communication tools
• Form processing providers
• Marketing and advertising vendors

These providers may process information on our behalf under contractual obligations.

B. Legal and Compliance

We may disclose information if required to do so by law or in response to valid legal process, or if we believe disclosure is necessary to:

• Protect the rights, safety, or security of the practice, patients, visitors, or the public
• Enforce our policies
• Detect, prevent, or address fraud or security issues

C. Business Transfers

If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to confidentiality protections.

6. Third-Party Websites, Embedded Tools, and Accessibility Widgets

The Site may include links to third-party websites, embedded content, scheduling tools, payment tools, or accessibility widgets (including products such as UserWay).

We do not control and are not responsible for the privacy practices, data handling, security, availability, or performance of any third-party websites, tools, or services. Their use is governed by their own privacy policies and terms.

Your interactions with third-party services are at your own risk. We encourage you to review third-party privacy policies before providing information.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site. However, no website, internet transmission, or storage system can be guaranteed to be 100% secure.

Accordingly, we cannot and do not guarantee the absolute security of any information transmitted to or from the Site. You use the Site at your own risk.

8. Data Retention

We retain personal information collected through the Site only for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

9. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has submitted information to us, please contact us so we can take appropriate steps.

10. State Privacy Rights (Virginia and Other U.S. States)

Residents of certain states may have privacy rights regarding personal information, including rights to access, delete, correct, or opt out of certain processing.

Wilson Dental Associates will respond to verified requests as required by applicable law. If you are a Virginia resident and believe the Virginia Consumer Data Protection Act applies, you may submit a request using the contact information below.

To protect patient privacy and security, we may need to verify your identity before fulfilling a request. Certain information may be exempt from requests under applicable law (including HIPAA-regulated information).

11. No Medical Advice / Not for Emergencies

12. Limitation of Liability

To the fullest extent permitted by law:

• Wilson Dental Associates and its website developers, contractors, service providers, and affiliates shall not be liable for any damages arising from your use of the Site, including damages resulting from unauthorized access, disclosure, alteration, or destruction of information.
• We disclaim any liability for acts, omissions, failures, or security incidents involving third-party platforms, vendors, or services integrated with the Site.

This limitation applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other legal theory.

13. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Your continued use of the Site after changes are posted constitutes your acknowledgment of the updated policy.